Igor Arouca
Startup Advisory
Strategy · Architecture · Growth

Igor Arouca

CTO · AI Startup Advisor · Board Member

About

20+ years of software leadership distilled into a single mission: turning complex technology into scalable business advantage.

As CTO at Liferay, I led a global technology organization spanning Engineering, Cloud, Security, and IT — at its peak representing 40% of total headcount across 15+ countries. The thread through my career is what I call "Translational Leadership": the ability to sit at the intersection of engineering, security, product, and business strategy, and make each function more effective.

What this looks like in practice:

My background as a software architect keeps me grounded in the technical trade-offs that define product quality. My business training gives me the language to partner with Sales, Finance, and Legal on strategy that actually ships.

Advisory focus

Strategy

Product-market fit validation, go-to-market planning, and enterprise readiness for AI-native products.

Architecture

Architectural reviews, token price-to-performance optimization, and hands-on engineering guidance across modern AI stacks.

Growth

Board-level advisory on demand generation, business scaling, and the operational maturity enterprise buyers require.

Get in touch

Partnering with early-stage AI founders to navigate the path from prototype to scalable, enterprise-ready product.